Insights

Practical Tips impact communication

Simple guidance for NGO teams, CSR managers and programme staff on reporting, storytelling and presenting their work better.

Featured Guides

Getting Your Communication Right

Three areas where a little care makes a big difference to how donors and partners see your work.

Annual Report

Storytelling

Data & Design

What Makes a Good Annual Report

Writing Beneficiary Stories with Respect

Turning Data into Infographics

A clear message from leadership, programme highlights with key numbers, real stories from the field, a financial summary and good photographs – arranged so a busy reader understands your year in minutes.

Take informed consent, use the person's own words, show the change and their role in it, and avoid pity-based language. A respectful story is also the most convincing one.

Pick the few numbers that matter most, compare them with the baseline or target, and present them visually. Donors and CSR committees read an infographic far faster than a table.

Our Belief

Numbers show what was done. Stories show what changed.

Good impact communication balances evidence with real-life experiences – never exaggerating, never hiding the truth.

Need Help with Your Next Report?

Talk to us about your content, timeline and the material you already have.